Company Overview

B&B Hotels is a leading international economy hotel group operating approximately 900 hotels worldwide and generating around €1.6 billion in annual revenue, and supported by private equity shareholders.

Operating under a single strong brand and a highly decentralized model, the Group continues its rapid international expansion, with the ambition to become the uncontested European leader in the economy segment in the coming years.

 Role Purpose

The Head of Commercial Performance & Market Intelligence supports executive decision-making by delivering global performance analysis, market intelligence, and forward-looking insights that drive commercial strategy and executive decision-making across the Group.

The role plays a key part in strengthening the Group’s data-driven performance culture and identifying revenue growth opportunities.

The role reports to the Commercial Growth & Strategy Director.

Main missions

1) Commercial Performance
• Monitor and analyze global commercial performance on a daily basis (revenue, occupancy, ADR, RevPAR, market share, channel mix)
• Identify performance risks and opportunities and provide strategic recommendations
• Prepare and lead monthly business reviews to guide commercial and strategic decisions
• Deliver ad-hoc analyses to global and regional commercial leadership

2) Market Intelligence
• Lead global market intelligence activities using internal data and external benchmarking sources (e.g., STR, MKG)
• Deliver forward-looking market insights on demand trends, geographic dynamics and competitive positioning
• Translate market intelligence into actionable growth strategies

3) Forecast
• Oversee the consolidation and review of regional commercial forecasts, ensuring consistency and reliability of assumptions
• Provide performance outlooks to support strategic planning and decisions

4) Data
• Contribute to the development of commercial dashboards and BI reporting tools
• Work closely in collaboration with Data and Finance teams to maintain data accuracy and KPI alignment
5) Strategic decisions support
• Support the Commercial Growth & Strategy Director and the Group Chief Commercial Officer (CCO) in executive-level strategic decision making
• Act as a transversal partner to Commercial, Revenue Management, Sales, E-Commerce, Marketing, Loyalty teams, at global and local level

“This list of duties and responsibilities is provided for informational purposes only and is not exhaustive, in accordance with applicable legal provisions.”

• 6–8+ years of experience in hospitality, commercial strategy, revenue management, business analytics, or market intelligence
• Strong analytical skills with the ability to translate data into clear strategic insights and recommendations
• Experience with BI tools (Power BI, Tableau, or similar) and advanced Excel/data analysis capabilities
• Good understanding of hospitality commercial drivers
• Strong stakeholder management skills and ability to operate in a global and decentralized environment

• Excellent negotiation and influencing capabilities
• Strong stakeholder management in matrix organizations
• Strategic, structured and data-driven mindset
• Business acumen with clear focus on value delivery
• High level of ownership, integrity and execution discipline
• Ability to operate in a fast-paced, international environment